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HLTV corroborated this, highlighting its editorial tone as adult-oriented.

The ASA reviewed whether the ads were directed at under-18s through their placement or content. Its rules prohibit advertising through media where more than 25% of the audience is likely to be under 18. 

While the audience data did not conclusively define the website’s age demographics, the regulator noted small percentages of under-18s in HLTV’s social channels but found the website’s content and presentation clearly targeted adults.

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In response, Silver noted that the NBA could be a “party” to that, while adding that he may support the establishment of a federal tsar on sports betting.

In addition, regulated sportsbooks appear to have a vested interested in mitigating the risk of violent threats associated with athlete harassment. Joe Maloney, president of the Sports Betting Alliance, told iGB on Tuesday that its members are investing in tools and partnerships that help identify bad actors and share information with leagues and other stakeholders.

Another proposed action from the leagues centres around the creation of a standardised, cross-operator reporting platform that will allow players, unions and leagues to “securely transmit verified evidence of threats” to state regulators.

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The companies delivered a presentation that detailed their plans to create a “global gaming champion”.

Lottomatica generated revenue of €2.26 billion in its FY2025, while Cirsa’s FY2025 group revenue reached €2.34 billion.

The combined company would overtake the likes of Bally’s Intralot, Entain and Allwyn to become the second-largest listed global operator, behind only Flutter Entertainment in terms of combined adjusted EBITDA.