Hugo Goal

How to play Hugo Goal

“Joining OpenBet gives us the opportunity to build on that foundation as part of one of the world’s leading sportsbook businesses. For our customers, it brings the additional scale, capabilities and product portfolio of OpenBet, while maintaining the specialist knowledge and continuity they value today.”

Last year, OpenBet completed its management buyout in a $450 million deal that saw CEO Jordan Levin and other senior executives take control over the platform business from Endeavor. 

“As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment,” Levin said at the time.

How to play Hugo Goal

“In terms of the SunBet business, there might be opportunities to consolidate locally, but there might also be opportunities outside of South Africa. We are looking at all of it, but we have a very high bar for what we deem to be good investments.”

SunBet launched in Namibia in May, with Bede Gaming powering its platform.

SunBet also utilises Bede Gaming’s platform in its other two markets of South Africa and Botswana, the latter of which it entered in 2024.

How to play Hugo Goal

In a LinkedIn post on Monday, Keurmerk Verantwoorde Affiliates (KVA), the Dutch casino affiliate quality mark, voiced concerns about the role of Google search in directing Dutch consumers towards illegal online gambling sites.

The group highlighted potential risks posed by Google’s organic search features beyond paid advertising, which include autocomplete and suggested queries. 

Using data collected primarily through Chrome’s incognito mode to exclude personalised search histories, the KVA identified several autocomplete and pre-fill search queries that directly suggested illegal gambling platforms to users.