Reel Star

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Large society lotteries also experienced growth with ticket sales up 5.7% (£1.2 billion), prizes up 6.1% (£335.6 million) and contributions up 2.8% (£498.5 million).

The Commission’s annual Gambling Survey for Great Britain (GSGB), released on Thursday, indicated stable gambling participation patterns among 5,277 adults surveyed between January and May 2026.

Around 49% of the adults surveyed said they had gambled within the past four weeks, a figure consistent with previous years. 

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“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”

The Dream Drop feature has been designed to enhance the player experience and provide players with unmatched experiences. With a total of 32 MEGA Jackpot winners since launching the product four years ago, Dream Drop has been a constant focal point for player interest.

“Seeing such a positive player response so early is a rewarding reflection of the hard work and dedication that has gone into bringing Dream Drop to market. We’re excited to build on this momentum and encourage Danish operators looking to elevate their jackpot offering to discover what Dream Drop can do for their casinos and their players,” Smith added. 

About Reel Star

Marantelli says the London-based White Swan is a significant market maker on several secondary exchanges, accounting for as much as 40% of activity on some platforms. Its particular focus is the RFQ, parlay market.

“Just better margins,” he says of that decision. “I think it’s more defendable. It’s the area that fewer people can do well. So I think it’s more defendable margin, more ability to get long-term contracts and beneficial positions.”

Singles can be profitable, but parlay pricing requires the market maker to calculate the correlations between multiple outcomes and respond dynamically to individual requests. It is a skill set built over years in the sharper regions of the existing sports betting ecosystem.